I hear music everywhere. The radio (online and AM/FM), out and about in the world, friends, family, my own collection, but also on TV in shows and commercials. The advertising jingle is all but dead in part because quality music is finding its way into commercials. Some may see this as bands "selling out". Maybe. I see it as a way for bands to get to a lot of ears and help catapult their careers, and make some money at the same time. It is business, but it is also a channel for their music. "The xx" for example have their song "Intro" featured in an AT&T commercial with Olympic Speed Skater Anton Ohno, a song that I have previously named a song of the day.
What is nice about the Olympics, and even the commercials during these Winter Olympics, is there is a lot of inspiration to be had. Sure the commercials may be trying to sell you something but they're also motivating and emulating the Olympic spirit of self competition. For most athletes you really get that sense of the competition being just as much, if not more, about surpassing their own limits. Today's song is no exception. It is "Ali In The Jungle" by The Hours, currently featured in a Nike commercial. Along with the awesome visual stitching of athletes competing with themselves, this song plays with the key lyrics:
Everybody gets knocked down,
Everybody gets knocked down,
How quick are you gonna' get up?
How quick are you gonna' get up?
I'm inspired. I've recently hurt my knees. They are stiff. They hurt when I move them. They crack several times a day. They wake me in the night. My leg muscles are totally foobar as a result too. I cannot sit the way I use to either. What drives me more crazy is I don't know what I did to hurt them. I don't know if this is something I'll be able to solve easily, or how long it will take. Is it even solvable? I may never be able to do certain activities ever again. I ran 7 miles just a couple months ago… will I ever be able to run so far again? Will I be able to climb mountains? Will this pain be a new dark companion? Will my slight limp go away? I don't know. But last night I decided it doesn't matter. Yes, I will do what I can to heal my knees, but if they never heal, then I am not going to let it stop me from living. I'll do what I can within my new limits and press those limits. I may not be able to run, but I'm going to be an excellent walker then. Yes I am knocked down, but I am going to get up.
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Click here for more info on The Hours – Narcissus Road – "Ali In The Jungle".
The MP3 may be purchased here… The Hours - Narcissus Road
