OK Go has out done themselves again with the video for "This Too Shall Pass". With an almost 4 minute long Rube Goldberg Machine, you can see on their faces (and their clothes) they had been doing it all day long. By the end they were certainly taking their own lyrics to heart…
Let it go, this too shall pass.
(You know you can't keep lettin' it get you down. No, you can't keep lettin' it get you down.)
What an accomplishment though! As with all Rube Goldberg machines, this one performs a simple task. You'll probably be able to guess what it is before the end of the video, but I won't spoil it. The machine includes an obscene variety of objects including a falling piano, a rolling car, flying umbrellas, lots of obligatory bowling balls of course, and even themselves flying through the air!
How ingenious of OK Go too. How many people are going to watch this video multiple times, and then by the end have heard the song multiple times? From my own personal experience I am now loving it, whereas the first time through I just thought the song was OK. OK Go even seems to nod that they have outdone themselves during the video when a TV showing the treadmills video for "Here It Goes Again" is smashed as part of the machine.
Bravo OK Go!
PS: Props to S.R. who passed this video to me.
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Click here for more info on OK Go – Of the Blue Colour of the Sky – "This Too Shall Pass".
The MP3 may be purchased here… OK Go - Of the Blue Colour of the Sky
